John Edward Basanese started West General, LLC. selling industrial machinery and equipment in the California Bay Area during the 70’s. John was an engineer and a problem solver, so when his clients started to complain about the noise from their machines, they turned to John for a solution. Working with his wife, Eleanor, John designed and built West General’s first acoustic products: hand-sewn panels and curtains.
West General was founded on the principles John held from his time serving as an aircraft mechanic and proud father of six; principles of fairness, respect, honesty, and service. Though John passed away in 2006, his leadership lives on through the stewardship of his wife, children, and grandchildren.
Acoustics have become our passion. Four decades of service in the industry have taught us that the best solutions rarely come in a box. We pride ourselves on working with you to craft a system that is both stunning and practical.